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The Geeky Professor

2023 Adsense Approval Checklist: Make Sure You Follow These Rules

adsense approval checklist of 2023

Are you looking to get your website approved for Adsense in 2023? If so, you must make sure you follow this Adsense Approval Checklist and guidelines to ensure your success. This blog post will provide you with an Adsense approval checklist to help you stay on track.

We’ll discuss all the important Adsense approval rules, so you can make sure you are doing everything correctly and your website is ready for approval. With this checklist in hand, you can be sure that you are taking all the necessary steps to get your website ready for Adsense.

Adsense approval can be a difficult process to navigate, but it doesn’t have to be. Can we all accept that getting approved for AdSense can be tricky, especially if you’re new to the game?

You can just completely give us the responsibilities of getting your blog/site approved for AdSense through this comprehensive guide.

Trust me my first blog got rejected 8 times before it was finally accepted by the Adsense team !! Yeah, Im damn serious it’s 8 times. So I learned the hard way so that you don’t have to. Because nobody wants to receive that disheartening mail of rejection from AdSense which might say “Low-value content“, “Policy Violation Error” or “thin content“.

You might be aware of the ever-changing AdSense approval guidelines for publishers, but what stayed constant are the factors that we are going to discuss next.

Note:- You must be 18 years old to apply for AdSense 😛

8 Adsense Approval Checklist For New Blogs In 2023

1. Unique & Quality Content

Google AdSense places a high value on quality content, as it wants to ensure that the ads displayed on your website are relevant and useful to your visitors. When creating content for your website, it’s essential to focus on providing value to your audience.

Your content should be original, engaging, and informative. Avoid copying content from other websites, as this can result in duplicate content penalties from search engines, and it can also lead to copyright infringement issues.

And standing in 2023, you might feel that the transformers models like OpenAI’s ChatGPT can generate text, excerpts even a whole blog post for you, then why use your creativity to write content right?

Well, that’s a strict no, at least in the initial days when you are getting some search visibility.

Just understand that ChatGPT is an AI model which generates text now just give me a reason as to why google shouldn’t have another AI engine that can detect AI and human-written text. Yes, you got the point so stop using it or use it to the minimum. Remember Google has BARD for AI.

Here is what I want you to see !!

adsense approval for blogger
Can chatGPT replace bloggers? No way!

2. Minimum Content Requirements

There is no fixed minimum number of pages or posts required to get AdSense approval. However, it’s recommended that your website has a decent amount of content before applying. This helps demonstrate that your website is established and has enough material to attract visitors. It’s a good idea to have at least 10-15 well-written and informative blog posts on your website before applying for AdSense.

And by posts, I mean a post of at least 1300 words because that is the threshold of an informative post that can provide a solution to any problem you are covering in the post. If you apply for Google Adsense Approval with short-length posts you will be greeted with another disappointing rejection mail of “Low-value content” mark my words.

And also posts of that length have a high chance of getting into the SERPs.

Remember that the Adsense team checks your site manually and it’s not an automatic bot involved in the process to approve your site.

You might like reading: How to get FREE .edu email address in less than 2 minutes? (100% Working)

3. Use a Responsive & Mobile-Friendly Theme

Using a responsive and mobile-friendly theme is crucial for AdSense approval. With the increasing number of mobile users, Google places a high emphasis on providing a good user experience for mobile users.

In fact, I hope you know Google follows a mobile-first approach for AdSense approval. Therefore, having a website that is optimized for mobile devices is essential for AdSense approval.

Hold on many will suggest buying a paid premium theme to get approved, however, it is absolutely not necessary. Now if you can afford it obviously go for it. I have approved 4 sites with free themes available in the WordPress dashboard like Astra, Neve or Generate Press are the best.

how to get adsense approval for blogger
Amongst all my favourite is Neve for its responsiveness and fast page load speed.

The free version of those are more than enough to get a professional look and at the same time they are responsive as well.

4. Navigation & Menu Controls

Proper navigation is crucial for AdSense approval. Navigation refers to the menu and links on your website that allow visitors to find and access your content like the top navigation bar. Having a clear and organized navigation structure is essential for providing a good user experience and improving the overall quality of your website.

You can copy our structure as well:

adsense approval checklist
Adsense Approval Checklist – Navigation Bar Menu

Proper navigation helps visitors find what they’re looking for quickly and easily. It improves the overall user experience and makes visitors more likely to stay on your website and engage with your content.

AdSense only approves websites that provide a good user experience and may reject applications from websites that have a poor navigation structure.

Google’s official forum advises using a simple site structure to improve overall user experience and a higher chance of getting approval.

You can see here what Google has said about this:

adsense approval guidelines

So have a proper top navigation bar and footer bar which explores every section of your website/blog.

5. Mandatory Pages (Privacy Policy, Terms & Conditions, Contact Us ….. )

This factor I cant emphasize enough. It is the most vital of the adsense approval checklist of 2023. A contact page is an essential part of any website, and it’s something that AdSense looks for when approving applications. Make sure your contact page includes your email address and work phone number (if possible).

adsense approval checklist
Adsense Approval Checklist – Footer Bar Menu

Additionally, Privacy policy, disclaimer, and terms and conditions (T&C) pages are essential when it comes to AdSense approval. In fact, AdSense requires all websites to have a privacy policy and T&C page, and having a disclaimer is highly recommended.

Here are the reasons why these pages are so important:

a) Privacy Policy: A privacy policy is a document that outlines how you collect, use, and share visitor data. It’s essential to have a privacy policy as it helps protect the privacy of your visitors. AdSense requires all websites to have a privacy policy and failing to include one can result in the rejection of your application.

b) Disclaimer: A disclaimer is a statement that clarifies your website’s purpose and limits your liability. It can also help you avoid any legal issues. While AdSense doesn’t require a disclaimer, having one can help you protect your website and its content.

c) Terms and Conditions: The T&C page outlines the rules and regulations of using your website. It can include things like copyright policies, user conduct guidelines, and disclaimers. Having a T&C page is essential as it can help protect your website and its content from being misused by visitors.

In summary, having a privacy policy, disclaimer, and T&C page is critical when it comes to AdSense approval. These pages can help you protect your website, establish credibility with your audience, and avoid legal issues.

6. Custom Domain Name

Having a custom domain name is a must for AdSense approval. A custom domain name is a unique web address that you own and is not associated with a free hosting service like Blogspot or WordPress. Example: or or these are a strict no.

Having a custom domain name gives your website a more professional nature and feel. It shows that you’re serious about your website and that you’ve invested time and money in it. AdSense looks for websites that are professional and established and having a custom domain name can help you achieve that.

What I have learned from blogging for so many years is you need to connect with your audience and for that, it’s necessary they trust your site. A custom domain name can increase the trustworthiness of your website. AdSense approves websites that are trustworthy and established, and having a custom domain name can help you achieve that.

In summary, having a custom domain name is essential for AdSense approval. It gives your website a more professional look, helps establish your brand identity, increases trustworthiness, and can improve SEO.

When choosing a custom domain name, ensure that it’s unique, easy to remember, and relevant to your website’s content. You can give Bluehost a chance for managing your hosting and domain, trust me you won’t regret purchasing.

7. Site Speed & Performance

Website loading speed and performance are crucial factors that can affect AdSense approval. AdSense aims to provide a seamless and user-friendly experience to its users, and a slow-loading website can negatively impact that experience.

A slow-loading website can lead to a poor user experience. Visitors are likely to leave your website if it takes too long to load, which can impact your website’s bounce rate. Just think of yourself you won’t wait forever to see the content of a site right?

Instead, you will press back and move to other sites from Google, the same thing is here.

If your website is slow, it may negatively impact your SEO ranking, which can make it harder for you to get AdSense approval.

It results in a high bounce rate which is a red flag for AdSense and can result in your application being rejected.

Well before I wrap this up quickly some tips to improve your site speed:

1. Optimize Images: Images are one of the main culprits of slow-loading websites.

2. Choose a Fast Web Host: A good web host can significantly impact your website’s loading speed. Choose a web host that provides fast loading times and reliable uptime.

3. Use a Content Delivery Network (CDN): A CDN can help improve your website’s loading speed by distributing content across multiple servers.

4. Minimize HTTP Requests: Reduce the number of HTTP requests by minimizing scripts, stylesheets, and other website components.

In case you are unsure of your site speed check Pagespeed Insights, GTmetrix, Pingdom, etc.

adsense approval checklist
Pagespeed Insights of our Site. There’s a lot to improve though.

Note: Forget about Adsense approval if you are using free hosting services. With free services, you will be rejected by most of the Ads media and affiliate services.

Our recommendation is Bluehost if you are starting with a new Blog/site you get a free domain name when you buy the most affordable hosting for 1 Yr from Bluehost.

adsense approval criteria
Click to Buy Bluehost

You might like reading: How to choose a web host for a small business? Make or Break Game 2023

8. No Prohibited Content

AdSense has a list of prohibited content that it does not allow on websites that participate in the program. This includes things like adult content, gambling, and illegal activities. You should ensure that your website does not violate any of these guidelines.

If your website contains any prohibited content, AdSense will not approve your application. Therefore, it’s essential to review and comply with AdSense’s policies and guidelines to ensure that your website is eligible for the program.

AdSense has strict policies regarding the type of content that can be monetized with AdSense ads. Violating these policies can result in account suspension or termination. Therefore, it’s important to avoid prohibited content to ensure AdSense policy compliance.

Just take it as a warning even after getting approved from Adsense, if you post any prohibited content your account will be banned forever.

And some types of prohibited content may also violate legal or regulatory requirements. Violating these requirements can lead to legal issues or penalties, which can have serious consequences for your website and AdSense account.

Check out the Googles forum for a complete list of prohibited content for Adsense.

Ya, so I have covered the most important Adsense approval tips. Make sure of this before you finally apply for AdSense approval. Apart from the issues discussed above, there are no severe factors to be taken care of. Though to be 100% compliant you can check if the comment section is enabled in each post, and plagiarised content in your posts.

You might like reading: 5 Effective Ways On How To Start SEO For Your Website [In 2023]

Another important factor that new bloggers often overlook is that your site needs to be indexed by google to sure shot Adsense approval.

Now you might be wondering why I placed this important Adsense Approval Checklist at last. Yes because all of the other issues discussed above need to be solved first, then only you should submit a site for indexing otherwise you will get several indexing and crawling errors on your site if you have issues with themes.

Note:- Keep checking your robots.txt file for noindex

Congratulations ! to show Ads! now

Adsense Approval Checklist FAQs

How do I check my AdSense approval?

Sign in to your Google Adsense account and visit the section of the site, under which it will show the current approval status. E.g – Processing, Approved, etc.

How long does AdSense approve?

It takes approximately 20 days to approve Adsense if all the criteria are met.

Can I get AdSense approval without traffic?

Yes, Adsense doesn’t have any criteria for traffic to get approval. However, to generate some revenue there should be some traffic on your site.

Which blog is best for AdSense?

A tool website, a tech blog, or an education blog is the best for Google Adsense.

How to get google Adsense quick approval?

There is no hard and fast rule to get quick adsense approval, because its a manual process. The adsense team manually verifies your site if its ready to show ads. Even then to fasten the process you can write 15-20 informative post content with faster load speed of your blog.

How many blog post required for adsense approval?

Again there is no fixed rule for the number of post required. But the safe limit is 15-20 informative posts which should be free of any plagiarism and should not be AI generated.

Why Adsense rejected my application?

The rejection might be possible due to several reasons like: low quality content, Scrap or plagiarized content, Missing of Privacy & Disclaimer pages, Site is unreachable, Site hosted on Free hosting services, Contains prohibited content and many other reasons.

How to get Adsense approval without content?

If yours is a tools website, then you can get Adsense approval with little or no content. Though you need to have all those mandatory pages like: Privacy, Disclaimer, Terms & Conditions etc.

So hoping I have covered all the required Adsense approval guidelines for a new blog/site. Let us know in the comments what more factors you think are responsible for adsense approval.

Also we would like to hear your story on how you approved adsense for your blog.

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